Free Tool

Website Conversion Assessment

Score your website's conversion readiness across 10 critical dimensions. Identify the biggest leverage points for improving conversion rates.

Your Conversion Score
0 / 30
Answer the questions below to see your score.
Page Speed

Is your homepage's Largest Contentful Paint (LCP) under 2.5 seconds on mobile? (Test at PageSpeed Insights)

Value Proposition

Can a first-time visitor understand what your business does within 5 seconds of landing on your homepage?

Trust Signals

Are reviews/testimonials, case studies, and credentials visible without clicking through to separate pages?

Mobile Experience

Have you actually tested your conversion flow on real phones (multiple devices, iOS + Android)?

CTAs

Are your primary CTAs specific ("Book a Free Strategy Call") rather than generic ("Submit" or "Learn More")?

Form Friction

Are your conversion forms minimal (3-5 fields max) rather than long forms that scare off visitors?

Conversion Path

Is the path from homepage to conversion clear (4 clicks max) and free of distractions?

Visual Design

Does your design look modern (2024+) rather than dated (pre-2020)?

Speed - Forms

Do form submissions trigger an immediate confirmation (no blank page or generic "thanks")?

Tracking

Do you have GA4 + GTM + Microsoft Clarity (or equivalent) installed and actively monitored?

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