Personal Injury Law Firm — Fort Lauderdale
Mid-size Fort Lauderdale personal injury firm with 4 attorneys, 12 support staff. Practice areas: auto accidents (primary), slip and fall, medical malpractice, wrongful death.
Firm had been spending $80K/month on Google Ads with rising CPCs (some keywords exceeding $400 per click). Cost per signed case had risen to $4,200. Weak SEO presence — competitors with longer track records dominated organic. Manual intake process losing leads to faster-responding competitors.
How to reduce dependency on extreme-CPC Google Ads while building sustainable competitive position in the most expensive legal vertical.
Diversified acquisition through aggressive SEO (technical + content + local), Florida Bar-compliant ad copy refinement, AI-powered intake automation reducing response time to under 60 seconds, and reputation management.
The Implementation
- Technical SEO foundation: site speed (LCP from 4.8s to 1.4s), schema markup, mobile experience overhaul
- Content production targeting practice-area-specific queries (e.g., 'workers comp lawyer Fort Lauderdale,' 'medical malpractice attorney Boca Raton')
- Local SEO across 8 cities served (programmatic city pages with practice area combinations)
- AI-powered 24/7 intake automation responding within 60 seconds (industry avg ~3 hours)
- Florida Bar Rule 4-7 compliance review for all ad copy and content
- Google Ads restructure: tighter targeting, negative keywords, Smart Bidding optimization
- Reputation management across Google, Avvo, and SuperLawyers
- Coordinated content marketing positioning attorneys as topic experts
After 15 months
Timeline: 15 months. Quick wins from intake automation in month 1. Significant SEO contribution in months 6-15.