HVAC Contractor — Pompano Beach + 12 City Service Area
Family-owned HVAC contractor based in Pompano Beach, serving 12-city area across Broward and southern Palm Beach counties. Started engagement at 3 trucks, 8 employees.
Owner-operator running marketing himself. Strong local reputation but limited online presence. Dependent on Yelp leads and referrals. No systematic review collection. Slow to respond to internet leads (often hours later, by which time competitors had captured the job).
How to scale beyond owner-operator capacity while maintaining service quality and reputation. Speed of response and service area coverage were the limiting factors.
Aggressive Local Service Ads (LSA), hyperlocal SEO across all 12 cities served, automated review generation system, AI-powered response automation responding in under 60 seconds, and field service management software integration.
The Implementation
- Local Service Ads (LSA) setup including background check coordination and ongoing optimization
- Hyperlocal SEO across 12 cities — separate landing pages for each city's HVAC services
- Automated review generation via SMS post-job completion (smart routing)
- AI response system: any internet lead receives a text-back within 60 seconds asking key qualification questions
- ServiceTitan integration with marketing automation for end-to-end visibility
- Membership program (annual maintenance) marketing and management
- Custom field service app for technicians (route optimization, on-site invoicing, signature capture)
- Google Ads layer for emergency service queries
After 24 months
Timeline: 24 months. Lead volume increases within 30 days from LSA. Compound growth through full 24 months as SEO matured and review base grew.