Multi-Location Dental Practice — Boca Raton, Plantation, Pembroke Pines
3-location dental group serving Boca Raton, Plantation, and Pembroke Pines. ~22 staff, including 6 providers across the three locations. Mix of general dentistry and cosmetic services.
Practice had grown organically over 15+ years but new patient acquisition had plateaued. Map Pack rankings dropped after a Google update in early 2025. Google Ads costs rising 30%+ year-over-year. No coordinated SEO strategy across locations. Single Google Business Profile shared across locations (incorrect setup).
How to acquire new patients across three distinct geographic markets without proportionally increasing ad spend. Each location needed independent local SEO authority while sharing brand identity.
Restructured local SEO across all three locations with separate Google Business Profiles, dedicated city pages with unique content, automated review generation, and HIPAA-compliant patient intake automation.
The Implementation
- Created separate Google Business Profiles for each location (previously combined incorrectly), with full optimization including services, photos, posts, and Q&A
- Built city-specific landing pages for each location with unique content addressing local market specifics
- Implemented automated review generation via SMS post-appointment, with smart routing for satisfied vs. dissatisfied patients
- Built HIPAA-compliant patient intake automation reducing manual phone work by 60%+
- Restructured Google Ads with location-targeted campaigns instead of broad metro targeting
- Implemented multi-location schema markup (LocalBusiness with separate addresses)
- Created specialty-specific content (cosmetic dentistry, family dentistry, emergency dentistry) optimized per location
After 12 months
Timeline: 12 months from initial engagement to results above. Significant improvements began appearing at month 4.